Square Fees, Explained (2025): What You’ll Really Pay by Use Case and How to Lower It

If you run a restaurant, retail shop, salon, medical or B2B service, Square’s “simple” pricing still has a lot of moving parts. Here’s a plain-English breakdown of the most common fees in the U.S. and practical ways to keep more of each sale.

Core processing rates (U.S.)

  • In-person (tap/dip/swipe): 2.6% + 15¢ per transaction

  • Online (website, checkout links, eCom API): 2.9% + 30¢ per transaction

  • Keyed-in / Card on File / Virtual Terminal: 3.5% + 15¢ per transaction

  • Invoices (card paid online): 3.3% + 30¢ on the Free plan, 2.9% + 30¢ on Invoices Plus. In-person invoice takes are 2.6% + 15¢. ACH via invoice: 1% with $1 minimum and $10 cap

  • Cash App Afterpay (buy-now-pay-later): 6% + 30¢ per transaction

Transfers and chargebacks

  • Instant/Same-day transfer to bank: 1.75% per transfer (optional)

  • Dispute handling: Square does not add a separate dispute fee when they work a chargeback with you. (You still lose the funds while it’s under review.)

Restaurants and cafés

  • Online ordering with Square Online: 2.9% + 30¢ per online order

  • Delivery costs: Square removed its dispatch fee in 2025; you still pay the courier’s delivery fee (e.g., DoorDash) per order if you use on-demand delivery

  • Tip: If your volume is heavy online, consider Square Online Premium (monthly subscription) which can bring the online card rate down to 2.6% + 30¢

How to reduce fees:

  • Push dine-in and pickup to keep transactions in-person at 2.6% + 15¢

  • Use commission-free pickup and your own delivery where possible

  • Minimize keyed-in payments at the counter (they cost more)

Retail

  • Card-present sales: 2.6% + 15¢

  • Online sales: 2.9% + 30¢

  • Afterpay: 6% + 30¢ — use it strategically for higher-ticket items

How to reduce fees:

  • Encourage tap/dip over keyed orders

  • If you invoice B2B buyers, use ACH via Square Invoices (1% fee, $10 cap)

Salons, spas, wellness

  • Square Invoices: 3.3% + 30¢ (Free) vs 2.9% + 30¢ (Plus)

  • Card-on-file: 3.5% + 15¢

  • Appointments: software plans add monthly costs, but processing rates follow the same schedule

Tip: For large balances or packages, encourage ACH via invoice

B2B and clinics/labs (invoices, high-ticket)

  • For large invoices, steer clients to ACH via Square Invoices at 1% ($10 cap) — far cheaper than card rates

  • Invoices Plus trims the online card rate to 2.9% + 30¢ vs 3.3% + 30¢

“Hidden” levers that change your effective rate

  • How you accept the payment matters more than the card brand with Square’s flat pricing. Card-present vs online vs keyed can swing your effective rate by more than 1% on small tickets

  • BNPL (Afterpay): good for conversion, costly at 6% + 30¢

  • Instant transfers: 1.75% of the transfer—use only when needed

  • Square Online Premium: lowers online card fees to 2.6% + 30¢ if you have heavy volume

  • Delivery fees: Square removed its own dispatch fee, but courier fees still apply

  • Dispute handling: Square does not add a chargeback fee

Hardware and subscriptions

  • Square Terminal: ~$299 one-time

  • Square Register: ~$799 one-time

  • Software: Core POS is free; Restaurants, Retail, and Appointments offer Plus/Premium tiers

Practical playbook to lower your costs

  1. Keep it card-present whenever possible (2.6% + 15¢)

  2. Use ACH for invoices and high-ticket payments (1% fee, $10 cap)

  3. Avoid keyed-in entries—they cost more

  4. Upgrade your plan if volume warrants it (Premium reduces online fees)

  5. Be selective with BNPL—great for conversion, expensive for margin

  6. Skip instant transfers unless cash flow really needs it

  7. Control delivery costs by encouraging pickup or running your own drivers

  8. Leverage Square’s no-fee dispute support

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